Roger Wittenberns - Diversified Health and Fitness

How Roger Wittenberns Changed the Health Club Industry Forever!

Roger Wittenberns began his career as a part time lifeguard while still attending school. During the summer, Roger decided to work full time as a lifeguard at Jack LaLanne's Health Spas in Fort Lee, New Jersey. After graduating Roger was offered a full time position with Jack LaLanne as a fitness instructor. The company had very strict personnel policies which gave Roger a work ethic he carries with him to this day. Mr. Wittenberns quickly moved up the ranks to membership sales consultant and eventually achieving the title of club manager. Continued success resulted in promotions to larger clubs with larger sales quotas.

After several years of managing some of the top Jack LaLanne clubs Wittenberns was recruited by European Health Spas, a chain of 150 of the largest health clubs in America. Roger spent years traveling across the country until he was eventually promoted to Vice President of European Health Spas. 

Several successful years later he was approached by a landlord that offered to help him open his first health club. Within 5 years Roger had over 12 Lady of America clubs and began to entertain franchising his concept. Roger would be the first individual to ever franchise health clubs. By 1989 his franchise chain had grown to 260 locations nationwide.  Roger then acquired a chain of 88 Ladies Workout Express clubs and rolled out a smaller model that grew to 600 locations by 2004 Roger dominated the health club industry with 1200 locations not only in the United States but in 9 other countries. In 2005 Roger was approached by a financial institution that made him an offer on his company that was hard to refuse.

Currently Roger has focused all of his energy on the creation and daily operations of Diversified Health and Fitness

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